Simply Smooth Xtend Keratin Replenishing Color Lock Shampoo - Made with Anti-Color Fade - Collagen Soothing, Moisturizing, Daily Haircare Shampoo for All Hair Types - Sodium Chloride Free - 8.5 Oz

"Is your hair color fading too soon?Make sure that the color of your hair remains the same after every wash with our Simply Smooth xtend keratin replenishing color lock shampoo. Made with special anti-aging technology it protects, locks, and seals your color keeping it vibrant and shiny. This hair color lock shampoo ensures that every strand looks beautiful, sleek, and shiny. Prepared with a botanically blended cocktail of Keratin and Collagen, it is specially created for all hair types, and is designed to restore depleted Keratin into your hair fibers, providing strength, restoring elasticity, enhancing shine, controlling frizz, and extending color and Keratin levels in your hair! Simply Smooth Xtend keratin replenishing cruelty-free shampoo will leave your hair looking and feeling silky, strong, and Simply Smooth! Simply Smooth is haircare that really does care! We have created a line of high performance, salon-quality hair care products, designed to repair and replenish dry, damaged, and keratin depleted hair! All our products are created from the purest Keratin & other natural ingredients, ensuring that they are of the highest quality for hair care products on the market. Simply Smooth Shampoo will:Lock your hair colorAdd moisture to hairPromotes healthy, strong hairRestore elasticityEnhances shineRevitalize dry & damaged hairIngredient Spotlight:Keratin helps in soothing and strengthening your hair which helps in making your hair look fuller and glossier. Collagen holds your hair follicles together which in-turn helps in keeping your hair strong and healthy for a long time. Package Includes: Simply Smooth Color Lock Shampoo - 8.5 Oz x 1"

• KERATIN-INFUSED COLOR-PROTECTING SHAMPOO FOR LONG-LASTING VIBRANCY – Simply Smooth Color Lock Shampoo is a sulfate-free, salon-quality cleanser formulated to gently cleanse while preserving the vibrancy, depth, and shine of color-treated hair.
• ANTI-FADE TECHNOLOGY TO PREVENT COLOR LOSS & DULLNESS – Infused with color-locking ingredients, this shampoo helps protect against premature fading, oxidation, and brassiness, keeping blonde, brunette, red, and fashion shades looking vibrant and fresh.
• SULFATE-FREE, NON-STRIPPING FORMULA FOR GENTLE CLEANSING – Unlike traditional shampoos that strip away moisture and color, this sulfate-free, pH-balanced shampoo ensures a gentle yet effective cleanse that won’t dry out or dull color-treated hair.
• UV PROTECTION & ANTI-BRASS COMPLEX FOR SUN-DAMAGED HAIR – With built-in UV filters, this color-safe shampoo helps shield hair from sun exposure, preventing color fade, brassiness, and oxidative damage from environmental aggressors.
• HYDRATION-BOOSTING SHAMPOO WITH KERATIN & COLLAGEN – Fortified with keratin protein and collagen, this shampoo nourishes, strengthens, and restores moisture to help repair dry, damaged, or chemically treated hair.
• SHINE-ENHANCING & FRIZZ-CONTROL FORMULA FOR SOFT, SLEEK HAIR – This hydrating color shampoo smooths the cuticle and boosts shine, leaving color-treated hair silky, frizz-free, and visibly healthier.