The Greatest Storyteller: Jesus, Creativity, and the Art of Changing Minds Kindle Edition

The Greatest Communicator Who Ever Lived Wasn't a Politician, a Philosopher, or a CEO. He Was a Carpenter.And nobody has ever figured out exactly how he did it.Until now.The Greatest Storyteller makes a bold, original argument: Jesus of Nazareth was not just a spiritual leader or moral teacher. He was one of the most sophisticated creative minds in human history, and the principles behind his communication are as powerful today as they were two thousand years ago.Why do his stories still move people who don't even believe them? Why do his questions still unsettle people who've heard them a thousand times? Why does a handful of parables told in a backwater province of the Roman Empire still shape the way billions of people think, feel, and see the world?This book answers those questions.Drawing on biblical scholarship, cognitive science, and the psychology of creativity, Ron Watt Jr. strips away two millennia of reverence to examine Jesus the communicator: how he prepared, how he observed, how he used humor, silence, story, and the perfectly placed question to change minds that argument could never reach.Twelve principles. Two thousand years of proof they work.Whether you believe or not, if you write, teach, lead, or create, this book will change how you think about the craft of communication.Ron Watt Jr. is a writer, communications strategist, and Founder + President of Watt + Company LLC. The Greatest Storyteller is his third book. Read more